Building a Winning Modern Trade Strategy: Best Practices for Retail Execution
Modern trade is changing the way FMCG and CPG brands sell their products. Supermarkets, hypermarkets, and large retail chains now control a […]
Category: Retail Distribution
The Retail Execution Gap: How Store-Level Mistakes Cost Retailers $10M–$40M Annually
Brands spend months planning. They build detailed merchandising calendars. They negotiate vendor funding carefully. They map promotions well in advance. But here […]
Van Sales Automation in Africa: Key Challenges, Benefits & Growth Opportunities
Van sales has always been the backbone of product distribution in Africa. Every day, thousands of sales reps hit the road with […]
Modern Trade vs General Trade: Which is better in FMCG?
Trade is the fundamental economic activity of buying and selling goods and services between sellers and buyers. The FMCG sector has undergone […]
How do Primary, Secondary, and Tertiary Sales Affect Your Business?
Every product follows a path before it reaches a customer’s hands. That path has three stages: primary sales, secondary sales, and tertiary […]
How to Boost Sales in Retail Stores?
Covid 19 had changed the entire outlook of the retail stores but shifted a majority of things online. Every business wants people […]
How To Improve FMCG Sales During Covid?
After the pandemic, sales numbers in the FMCG sector are usually a cause of concern for most companies. It is a time […]
