/sales-force-automation-software-sfa-app
ebook

Turn insights into field execution with PepUpSales AI Download E-Book

Trusted by 1000+ CPG Brands Across the Globe

pernod ricard
yokohama
honda
marvel tea
myTvs
rayyan
sheenlac
electral
clear
color mate
godfrey phillips india
first choice
smc
east-man
aludecor
solo
jayshree tea
t marc tanzania
classic polo
amrit
harvest gold
modi naturals
gebi
portronics
lskb
mohammed farhroo
shakti
italasia
ajay pipes
Beauty Garage
Sujata
Teams 24
Oxyrich
pernod ricard
yokohama
honda
marvel tea
myTvs
rayyan
sheenlac
electral
clear
color mate
godfrey phillips india
first choice
smc
east-man
aludecor
solo
jayshree tea
t marc tanzania
classic polo
amrit
harvest gold
modi naturals
gebi
portronics
lskb
mohammed farhroo
shakti
italasia
ajay pipes
Beauty Garage
Sujata
Teams 24
Oxyrich

India’s No.1 Unified Sales Force Automation Software for Enterprises

Field Workforce Management

Scheme

Govern Field Operations with Greater Control

Start every day with AI-powered face recognition and GPS-enabled attendance for reliable field verification. Give managers real-time visibility into team availability while enabling sales teams to mark attendance, submit leave requests, and manage absence reasons directly from the SFA app.

Geo-Location & Field Intelligence

Scheme

Turn Every Field Activity into Actionable Intelligence

Gain real-time visibility into where your sales teams are, which outlets they visit, and how effectively they execute their plans. GPS intelligence, geofencing, visit verification, and outlet profiling help enterprises strengthen field discipline and identify execution gaps as they emerge.

Market Coverage & Route Optimization

Scheme

Maximize Market Coverage with Intelligent Route Planning

Build smarter beat plans and optimize daily routes based on outlet priorities, location, sales potential, and field resources. With AI-powered route optimization and beat planning, sales teams can improve productive coverage, reduce travel inefficiencies, and execute their Route-to-Market strategy more effectively.

Order & Outlet Management

Scheme

Turn Every Outlet Visit into a Revenue Opportunity

Equip sales teams with intelligent order-taking and outlet management workflows that bring product availability, order history, schemes, inventory, and outlet information into the selling moment. Capture orders, returns, feedback, and service requests seamlessly through one connected SFA software.

Retail Execution & Visual Merchandising

Scheme

Strengthen In-Store Execution Across Every Outlet

Standardize retail execution with real-time visibility into shelf presence, displays, POS materials, planogram compliance, and competitor activity. Empower field teams to identify execution gaps at the outlet and give managers the visibility needed to protect brand standards across markets.

Trade Promotion Management

Scheme

Execute Trade Promotions with Greater Precision

Put the right schemes, discounts, and promotional offers in the hands of sales teams at the point of execution. Improve scheme visibility, reduce execution gaps, and ensure promotional strategies are consistently translated into action across every market and outlet.

Performance & Sales Intelligence

Scheme

Turn Field Data into Decisions That Drive Growth

Transform real-time field data into a clear view of sales performance, market coverage, outlet productivity, assortment, targets, and execution. Interactive dashboards help sales leaders identify gaps faster, track performance against KPIs, and make informed decisions across territories and teams.

Scheme Scheme Scheme Scheme Scheme Scheme Scheme

Discover How Leading Brands Gain Complete Sales & Distribution Visibility with PepUpSales.

Request a Demo

Why Growing Brands Prefer PepUpSales?

PepUpSales brings together field teams, distributors, retailers, and channel partners on a single platform, helping brands improve execution, increase distribution control, and respond faster to changing market demands.

AI That Drives Smarter Execution

Transform everyday field data into clear, actionable direction for your teams. From real-time scheme visibility and order history to instant distributor alerts and channel partner engagement, PepUpSales helps improve productivity and drive better outcomes at every outlet, without waiting for a Monday morning report.

Read More
Shake-hand Created with Sketch.

Unified Sales & Distribution Ecosystem

Switch from disconnected tools to a platform that connects field sales execution, distributor operations, retail engagement, and channel loyalty. PepUpSales creates a seamless flow of information across your entire route-to-market network, enabling better coordination and faster decision-making at every level.

Read More

Complete Visibility Across Your Market

Get a single, real-time view of field activity, distributor performance, secondary sales, and channel partner engagement. With all critical data in one place, leaders can quickly identify opportunities, address gaps, and make informed decisions with confidence across every market and sales channel.

Read More

Enterprise-Ready Integrations

Integrate effortlessly with your existing ERP, CRM, accounting, and business applications to eliminate data silos and manual synchronization. PepUpSales ensures information flows seamlessly across systems, enabling faster processes, improved accuracy, and a unified view of your sales and distribution operations.

Read More

What Growth Looks Like with PepUpSales Software

Delivering Impact • Powering Sales • Expanding Reach

0
Countries
0
Outlets
0
Users
0
Distributors
0
Brands
0
Annual GMV

What Our Customers Say

Expanded Market Coverage

We needed tools to help our sales team expand outlet coverage efficiently while automating our sales and distribution network. With PepUpSales’ routing and SFA solutions, we’ve significantly increased our coverage over a long-term partnership of nearly a decade. The platform performs reliably even in remote areas with poor connectivity. It has been a great experience working with the PepUpSales team.

Vivek Gautam

CMO, Amrit Foods

Case Study →
amrit food

100% DMS Coverage

With thousands of distributors across India, our DMS now delivers 100% coverage, giving us complete visibility and powerful data insights to drive nationwide sales. The team and product successfully handled large-scale rollouts, including SAP integration, seamlessly and without any major challenges. Kudos to the team for their outstanding performance.

Shailesh kudu

Sr. Manager IT, FDC Pharma

Case Study →
fdc

Trusted Tech Partnership

I’ve seen PepUpSales evolve from a SFA system into a robust, fully integrated platform. The team has built something that covers everything from sales tracking to route optimization to influencer management to loyalty and even our server management, with continuous improvements and a consultative approach.

Vishal Lad

Sr. Manager IT, myTVS

Case Study →
myTVS

End-to-End Digitisation

We wanted to provide one of the best applications to our distributors and sales teams, so we partnered with PepUpSales for end-to-end solutions, including DMS and SFA with deep reporting insights. The PepUpSales team is helpful, sincere, and hardworking, always ready to provide support. We are happy with the overall performance and believe we’ve chosen the right partner.

Jigar Ravaria

Director, Beauty Garage

Case Study →
Beauty Garage

30% Higher Coverage

Ease of use was our top priority, and PepUpSales delivered. We rolled it out across India seamlessly. Our sales team now moves faster, works with greater confidence, and we’ve seen a 30% increase in effective coverage.

Mansur Saiyad

Head HR, Energy Beverages Pvt. Ltd. (Clear Pani)

Case Study →
Clear Pani

End-to-End Digitisation

Before PepUpSales, we tried a few solutions, but none really fit the way our industry works. Either the system was too complex or the support wasn’t reliable. With PepUpSales, things finally clicked. The platform is easy to use, our team adapted quickly, and the support has been consistent whenever we needed it. It’s been a long-term, dependable solution for us.

Gourav Jain

Director, Marvel Tea

Case Study →
Marvel Tea

Retail Execution Excellence

PepUpSales provided us with a strong visual merchandising and retail execution solution. Their multi-industry experience helped bring in best practices that gave our sales and merchandising teams a clear edge in the market. The team has been highly supportive throughout.

Jyoti Sahu

Head Sales Development, Pernod Ricard

Case Study →
Pernod Ricard

Real-Time Sales Visibility

PepUpSales has helped us bring more structure and visibility into our sales operations. Our team now tracks field activities more efficiently, and decision-making has become faster with real-time data. The platform is simple to use, and the support team has been consistently dependable.

Fhirnaz Ahamed

Group Head IT, Rayyan

Case Study →
Rayyan

Greater Sales Control

We were looking for a solution that could bring more clarity and control to our sales operations. With PepUpSales, we now have better visibility into field activities and improved coordination across the team. The platform is easy to use, and the support has been consistent throughout our journey.

Jitin Ajith Kumar

Head of Marketing, Mohammed Fakhroo & Bros

Case Study →
Mohammed Fakhroo & Bros

Channel Growth Partner

PepUpSales has played a key role in strengthening our channel development through reliable service and consistent support. Our sales team now operates more efficiently with an easy-to-use field app, while we have complete visibility across all dealer activities. The team’s support has been exceptional throughout.

Adwait Singh Chaudhari

Head Channel Development, Yokohama

Case Study →
Yokohama

Frequently Asked Questions

What is Sales Force Automation Software? +

Sales Force Automation Software is a digital solution that helps businesses manage and automate field sales activities from one platform. It supports tasks such as beat planning, attendance, GPS tracking, outlet visits, order taking, retailer management, reporting, and sales performance monitoring, helping sales teams improve productivity while giving managers real-time visibility into field operations.

What industries does PepUpSales SFA support? +

PepUpSales SFA supports businesses across multiple industries with distributed sales and field operations. These include FMCG, food and beverages, cosmetics, building materials, automotive, pharmaceuticals, consumer durables, dairy, stationery, textiles and apparel, and other industries with large field sales teams and distribution networks.

Can PepUpSales Sale Force Automation software support GT, MT, and HoReCa sales operations? +

Yes. PepUpSales SFA can support sales operations across General Trade (GT), Modern Trade (MT), and HoReCa channels. Businesses can manage channel-specific workflows, outlet visits, order capture, sales execution, and field activities through a unified platform while maintaining visibility across different sales channels and territories.

Can PepUpSales SFA help optimize sales routes and beat plans? +

Yes. PepUpSales uses intelligent route planning and beat management capabilities to help sales teams organize daily field visits more efficiently. The platform can help representatives follow optimized routes, improve outlet coverage, reduce unnecessary travel, and make better use of available selling time.

Can PepUpSales SFA Software integrate with existing CRM, ERP, or DMS systems? +

Yes, PepUpSales SFA Software can integrate with CRM, ERP, DMS, and other enterprise business systems to connect field sales operations with distribution and back-office processes. Integrations can help synchronize data such as products, retailers, inventory, pricing, orders, invoices, and sales transactions, creating a connected sales and distribution ecosystem.

How does PepUpSales use AI in field sales? +

PepUpSales uses AI to help sales teams make faster, data-driven decisions in the field. AI capabilities can support route optimization, smart beat planning, predictive analysis, order recommendations, and SKU suggestions. This helps representatives prioritize productive visits, identify sales opportunities, and improve execution across their assigned territories.

Can PepUpSales SFA be customized for different sales workflows? +

Yes. PepUpSales SFA can be configured to align with different sales processes, organizational structures, and field workflows. Businesses can adapt workflows for activities such as attendance, beat planning, outlet visits, order taking, merchandising, approvals, and reporting based on their operational requirements. This makes the platform suitable for both standardized and complex sales environments.

Does SFA Software work offline for field sales teams? +

Yes, an offline-enabled SFA Software can allow field sales representatives to continue essential activities even when internet connectivity is unavailable. Teams can record relevant field information, visits, and orders through the SFA app and synchronize the data when connectivity is restored, helping prevent network issues from disrupting daily sales operations.

Can I get a demo of PepUpSales Sales Force Automation Software? +

Yes, of course. You can book a free demo, and our team will show you how PepUpSales works for your sales process, team structure, and business goals in real time. You can also explore relevant SFA features, workflows, integrations, and capabilities based on your business requirements during the demo.


Reach Us At

India

India

Plot No 657, Udyog Vihar Phase 5, Gurgaon, 122016, Delhi NCR, India

Dubai

Dubai

2nd Floor, Sheikha Noora Tower, Barsha Heights, Dubai, United Arab Emirates

Saudi Arabia

Saudi Arabia

Levels 13, Al Faisaliah Tower King Fahad Road, Olaya, Riyadh 12212, Saudi Arabia

Thailand

Thailand

Level 20, S-Metro Building 725 Sukhumvit Rd, Khlong Tan Nuea, Bangkok 10110, Thailand

Indonesia

Indonesia

Plaza Indonesia, Level 5 Unit E021AB, Daerah Khusus Ibukota Jakarta 10350, Indonesia

Kenya

Kenya

Highway Heights, 15th Floor Marcus Garvey Rd, Nairobi, 00100, Kenya

Zimbabwe

Zimbabwe

South Wing, 2nd Floor, Salamaat Building, Bulawayo, 00263, Zimbabwe

Tanzania

Tanzania

7th Floor Tanzanite Park New, 14107 Bagamoyo Rd, Dar es Salaam, Tanzania

Nigeria

Nigeria

16 Idowu Martins St, Victoria Island, Lagos 124774, Lagos, Nigeria

Myanmar

Myanmar

Level 3, Building M5, Kandawgyi Yeik Mon Complex, 11221, Myanmar

Follow Us At
PepUp Innovations Pvt. Ltd.

Noida:

4th Floor, Tower-1,
Okaya Business Centre,
Sector 62, Noida,
Uttar Pradesh - 201305

Gurugram:

Plot No 657, Udyog Vihar Phase 5,
Gurgaon, Delhi NCR,
India - 122016

+91-7042295970

sales@pepupsales.com