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FDC
About FDC

FDC is a trusted brand in the pharmaceutical sector, known for its oral rehydration solutions and other healthcare products. With a presence in hospitals, pharmacies, and retail outlets, Electral FDC plays a crucial role in the healthcare industry.

Industry

Pharmaceuticals

Business Type

Enterprise

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Services

SFA | DMS | Dealer Portal

Integration

SAP

Enhancing Healthcare Product Distribution with Real-Time Visibility

FDC faced operational challenges in managing distributor orders, stock movement, and dealer coordination at scale. By partnering with PepUpSales, FDC digitised its distribution operations through an integrated Distributor Management System and Dealer Portal, enabling real-time order flow, stock visibility, and seamless communication between distributors, dealers, and internal teams. This brought accuracy, speed, and reliability to their healthcare supply chain.

The Results of the FDC-PepUpSales Partnership:
  • 01.   Improved order accuracy, minimizing errors by 78%.
  • 02.   Reduction in delivery lead times.
  • 03.   67% Enhanced visibility into stock levels across distribution centers.
  • 04.   72% boost in sales and revenue through better order management.
  • 05.   Real-time monitoring of field agent activities.
Key Highlights of Our Solution:
1. Sales Automation for Faster Order Processing

FDC’s field sales teams needed a seamless way to collect and process orders from pharmacies. Our solution digitized the entire process, reducing paperwork and minimizing delays. Orders were directly synced with the backend system, ensuring faster fulfillment.

2. Real-Time Compliance and Market Monitoring

The pharma industry requires strict regulatory compliance and market monitoring. Our solution helped sales reps record competitor pricing, stock levels, and promotional activities. This provided FDC with actionable insights to refine its strategies.

3. Retailer Visit Tracking for Improved Efficiency

Field sales reps could log visits to pharmacies and distributors in real time. The system ensured that scheduled visits were completed on time. Managers could track interactions and analyze engagement levels for better sales planning.

4. Data-Driven Sales Insights for Smarter Decision-Making

With in-depth analytics, FDC could track sales performance across different regions. The system identified high-demand areas, top-performing reps, and sales trends. This helped in adjusting strategies to maximize revenue and market penetration.

5. Territory Management and Route Optimization

Our intelligent routing system optimized field agents’ schedules, reducing travel time. Sales reps could visit more pharmacies and healthcare providers in a single day. This increased efficiency and ensured better coverage across multiple locations.

6. Accurate Order and Inventory Control

FDC required a centralised system to manage distributor orders and inventory efficiently. PepUpSales’ DMS automated order processing, stock tracking, and replenishment, ensuring accurate fulfilment while reducing stockouts across the network.

7. Dealer Portal for Faster Coordination and Transparency

The Dealer Portal empowered dealers with direct access to order status, stock availability, schemes, and communication updates. This reduced dependency on manual follow-ups and created a transparent, self-service experience for channel partners.

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