Best Route Optimization Software for FMCG & CPG Industry

Route Planning Software to Minimize Costs and Maximize Customer Satisfaction

Intelligent Route Planning to Maximize Coverage

Create multi-stop, efficient travel routes in seconds using advanced route planning software.
Prioritize outlets by sales potential, order frequency, or stock needs.
Capture detailed delivery data and customer feedback within the app.

Real-Time Route Tracking & Monitoring

Track your field team live as they cover their assigned territories.
Monitor route deviations, missed visits, and delays in real-time.
Send instant updates or reassign visits based on changing ground realities.

Optimize Sales & Delivery Resource Allocation

Determine the ideal number of sales reps needed to cover each territory efficiently.
Avoid resource wastage by reallocating teams where ROI is low.
Boost sales by reinforcing high-potential zones with additional manpower or delivery vehicles.

Territory-Wise Visit Efficiency

Track which reps covered which outlets, when, and how often in the route optimization software.
Ensure high-priority stores are not missed and visits follow brand frequency rules.
Spot underperforming territories and optimize future beat plans accordingly.

Rep-Wise Route Performance Analytics

Compare planned vs. actual visits, time spent per outlet, and order value.
Identify your most efficient routes and top-performing field reps within the route optimization software.
Use data to coach, reward, and refine territory strategy.

What Our Customers Say

PepUpSales is a full-fledged integrated Sales Force Automation along with Distributor and Dealer Management solution. It provides us a 360 degree view of all the sales orders and deliveries along with Sales and field activities. PepUpSales team has integrated our SAP with the solution giving the 2 way communication and visibility at each required point. Excellent application with support and highly recommended!!

By using PepUpSales CRM and SFA we are able to manage our Leads, Projects, and Sales activities. The system is well equipped in giving the real time marketing and sales information and helps our sales team to engage better with customers by having the required information on the go even if they are offline.

PepUpSales has integrated the solution with our complex Oracle ERP and has given our sales team and customers a very user-friendly and easy to use application. With millions of SKU and large data in our system, the team has managed to run the app in a streamlined way with fast syncing time.

With excellent support and services, PepUpSales has helped us to manage to execute channel development. The sales team can effectively work with the easy to use the app on the field and company has a complete data of the activities going at each dealer point. Support is undoubtedly the best !!

PepUpSales provided us with a Visual Merchandising and Retail Execution solution. Their multi industry implementation experience and knowledge leverages the solution with the best practices to be incorporated and giving the edge in the market to our sales and merchandising team. Superb support by the team!!

After trying different solution and not getting the solution and support as required in our industry, we moved to PepUpSales. We have been using the solution for many years and must say the support and services is one of the best. The team is very happy using the easy to use solution.

PepUpSales has helped us to manage and execute Channel Development in Aftermarket Business handling for Multi brand Spares part business. PepUpSales Loyalty and Sales Management has boosted our sales in existing markets and helped us in developing new markets having the real time data of the Retail execution and Mechanics in different markets. The After sales support of PepUpSales team is exceptional !!

One of the best SFA provider for FMCG, We are using their Mobility Software for Pre Sales and Van Sales, highly recommended.

Frequently Asked Questions

What is Route Optimization Software? +

Route optimization software is a smart, map-based solution that helps brands plan, assign, and monitor optimal field visit routes for their field sales teams. It increases field productivity, reduces fuel costs, and ensures better customer coverage with fewer missed visits.

How Does Route Planning Software Improves Retail Sales Operations? +

Our route planning software enables you to prioritize high-value outlets, minimize travel time, and align visit frequency with sales targets. This ensures that every rep spends more time selling and less time commuting—leading to higher order volumes and improved customer relationships.

Can I Track My Field Team in Real-Time Using This Software? +

Yes. PepUpSales allows real-time GPS tracking of your field reps. You can view their location, track completed vs. pending visits, monitor delays, and respond instantly to ground challenges.

Is PepUpSales' Route Optimization Software Customizable for Different Territories or Visit Priorities? +

Absolutely. You can define custom parameters like distance, outlet priority, working hours, visit frequency, and local constraints. The system then generates optimized daily routes tailored to each rep’s assigned zone.

Can It Help Identify Underperforming Routes or Sales Reps? +

Yes. With our built-in performance analytics, you can easily compare planned vs. actual routes, monitor rep efficiency, and identify bottlenecks. Use these insights to coach underperformers or reassign routes for better results.

How Quickly Can We Implement The Route Optimization System? +

Implementation is fast and tailored to your needs. Depending on your team size and regions, PepUpSales can be deployed and onboarded within a few days—with complete training and support for your field and admin teams.

Optimize your Sales & Distribution Operations with Intelligent Route Optimization Software

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