The Pharma and Biomedical equipment industry sales depend on constant interaction with the end customers i.e doctors.

In India, market penetration of bio medical equipments is very low and hence represents a tremendous opportunity for companies to grow.

For Pharma companies also distribution and market penetration remains the biggest challenge.

Another big hurdle is educating end customer about the benefits of the products and market acceptance.

To make inroads into the market, pharma and bio medical companies should have sales team on the ground interacting with their potential customers all the time.

For any pharma company planning to expand to a national level managing a large and spread out sales team becomes a challenge.

Also, since this is a nascent industry, continuous feedback from the customers is also important. Early feedback about a product can help to make the right changes before a nationwide launch. This helps in cutting down costs on inventories piling up.