Turn insights into field execution with PepUpSales AI Download E-Book
Drive stronger market execution with unified sales and distribution management platform for FMCG brands. Optimize sales routes, simplify retailer ordering, and improve control over field activities and distribution performance.
Book A DemoRetail Execution & Outlet Visibility
Gain a clear view of what is happening across your retail network. Track outlet visits, order activity, SKU performance, assortment, merchandising, and execution gaps to help field teams focus on the right opportunities and improve execution across every store.
Beat Planning & Route Optimization
Build more productive beats and routes around outlet location, priority, sales potential, and visit frequency. AI-powered route planning software helps reduce unproductive travel, improve route adherence, and enable field teams to cover the right outlets at the right frequency.
Order & Scheme Management
Give sales representatives the information they need to capture better orders during every store visit. Access product availability, previous orders, active schemes, and relevant SKU recommendations within the FMCG SFA Software while booking orders, helping teams improve assortment, increase order value, and execute promotions more consistently.
Field Sales Performance
Monitor attendance, outlet visits, productive calls, orders, targets, and market coverage through real-time dashboards within the sales force automation software for FMCG. Give managers a clear view of performance across representatives, beats, territories, and regions so they can identify execution gaps and take timely action.
Distributor Stock & Secondary Sales
Gain real-time visibility into distributor inventory, secondary sales, pending orders, and product movement across your network. PepUpSales DMS Software for FMCG helps you identify stock gaps, understand demand patterns, and maintain optimal inventory levels.
Trade Promotion Management
Plan and execute schemes with greater visibility across distributors and retail outlets. Give field teams access to applicable promotions during order booking, automate scheme calculations, monitor utilization, and understand which promotions are translating into actual sales.
Retail Merchandising
Monitor product availability, displays, planogram compliance, POSM execution, and share of shelf across retail outlets. Image-based retail audits and structured merchandising workflows help teams identify gaps faster and maintain consistent brand execution across markets.
“PepUpSales has helped us strengthen our sales and distribution operations, improve market coverage, and drive better execution across our network. It supports our growth ambitions while helping us manage our evolving business needs more effectively”
Read the Full Story ↗
We'll take a closer look at your GT, MT, and HoReCa operations, identify execution gaps,
and discuss how PepUpSales can help bring greater visibility and control to your sales and distribution network.
PepUpSales brings together field teams, distributors, retailers, and channel partners on a single platform, helping brands improve execution, increase distribution control, and respond faster to changing market demands.
Transform everyday field data into clear, actionable direction for your teams. From real-time scheme visibility and order history to instant distributor alerts and channel partner engagement, PepUpSales helps improve productivity and drive better outcomes at every outlet, without waiting for a Monday morning report.
Read MoreSwitch from disconnected tools to a platform that connects field sales execution, distributor operations, retail engagement, and channel loyalty. PepUpSales creates a seamless flow of information across your entire route-to-market network, enabling better coordination and faster decision-making at every level.
Read MoreGet a single, real-time view of field activity, distributor performance, secondary sales, and channel partner engagement. With all critical data in one place, leaders can quickly identify opportunities, address gaps, and make informed decisions with confidence across every market and sales channel.
Read MoreIntegrate effortlessly with Tally, Sage, SAP, BUSY, Zoho, and 20+ other accounting and business applications to streamline data exchange across your business ecosystem. PepUpSales ensures information flows seamlessly across systems, improving data accuracy and providing a unified view of sales and distribution operations.
Read MoreDelivering Impact • Powering Sales • Expanding Reach
We needed tools to help our sales team expand outlet coverage efficiently while automating our sales and distribution network. With PepUpSales’ routing and SFA solutions, we’ve significantly increased our coverage over a long-term partnership of nearly a decade. The platform performs reliably even in remote areas with poor connectivity. It has been a great experience working with the PepUpSales team.
With thousands of distributors across India, our DMS now delivers 100% coverage, giving us complete visibility and powerful data insights to drive nationwide sales. The team and product successfully handled large-scale rollouts, including SAP integration, seamlessly and without any major challenges. Kudos to the team for their outstanding performance.
I’ve seen PepUpSales evolve from a SFA system into a robust, fully integrated platform. The team has built something that covers everything from sales tracking to route optimization to influencer management to loyalty and even our server management, with continuous improvements and a consultative approach.
We wanted to provide one of the best applications to our distributors and sales teams, so we partnered with PepUpSales for end-to-end solutions, including DMS and SFA with deep reporting insights. The PepUpSales team is helpful, sincere, and hardworking, always ready to provide support. We are happy with the overall performance and believe we’ve chosen the right partner.
Ease of use was our top priority, and PepUpSales delivered. We rolled it out across India seamlessly. Our sales team now moves faster, works with greater confidence, and we’ve seen a 30% increase in effective coverage.
Before PepUpSales, we tried a few solutions, but none really fit the way our industry works. Either the system was too complex or the support wasn’t reliable. With PepUpSales, things finally clicked. The platform is easy to use, our team adapted quickly, and the support has been consistent whenever we needed it. It’s been a long-term, dependable solution for us.
PepUpSales provided us with a strong visual merchandising and retail execution solution. Their multi-industry experience helped bring in best practices that gave our sales and merchandising teams a clear edge in the market. The team has been highly supportive throughout.
PepUpSales has helped us bring more structure and visibility into our sales operations. Our team now tracks field activities more efficiently, and decision-making has become faster with real-time data. The platform is simple to use, and the support team has been consistently dependable.
We were looking for a solution that could bring more clarity and control to our sales operations. With PepUpSales, we now have better visibility into field activities and improved coordination across the team. The platform is easy to use, and the support has been consistent throughout our journey.
PepUpSales has played a key role in strengthening our channel development through reliable service and consistent support. Our sales team now operates more efficiently with an easy-to-use field app, while we have complete visibility across all dealer activities. The team’s support has been exceptional throughout.
PepUpSales is the Best SFA software for FMCG in India, built to manage complex sales and distribution operations at scale. It combines SFA, DMS, order management, distributor visibility, sales analytics, and AI-powered capabilities in one unified platform, helping large organizations streamline execution and gain greater visibility across their sales and distribution network.
Traditional SFA solutions often focus on basic field activities such as attendance, outlet visits, order booking, and reporting. PepUpSales goes beyond field digitization with AI-powered SFA Software for FMCG, connecting sales execution, beat planning, order management, retail execution, secondary sales, and distributor operations on one platform. This helps sales teams not only track activities but also identify opportunities, improve execution, and make faster decisions.
Yes. PepUpSales Sales Force Automation Software for FMCG enables businesses to define and monitor sales targets across territories, regions, channels, teams, and individual representatives. Managers can track target achievement, productive calls, outlet coverage, order value, SKU performance, and other key metrics through real-time dashboards.
Yes. PepUpSales is built for enterprise FMCG and CPG organizations managing complex sales and distribution operations across multiple territories, channels, distributors, and field teams. Its Enterprise SFA & DMS Software for FMCG combines AI-powered capabilities, real-time analytics, and retail execution to unify sales and distribution on one platform.
Yes. PepUpSales supports multiple sales channels, including General Trade, Modern Trade, HoReCa, and other structured retail channels. Businesses can configure channel-specific workflows, outlet activities, assortments, pricing, schemes, merchandising requirements, and sales priorities.
Yes. PepUpSales is specifically designed to connect field sales, distribution, retail execution, and business data through one unified ecosystem. Its enterprise integration capabilities can connect with existing ERP, CRM, accounting, and business systems, helping organizations maintain data continuity across their sales and distribution operations.
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