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Clear Pani
About Perfect Companion Group

Perfect Companion Group (PCG), established in 1989, is Thailand’s leading pet food manufacturer and distributor with a strong global presence across countries including India, Indonesia, Malaysia, the Philippines, and many more. With over three decades of experience, it develops high-quality pet food under globally recognized standards. PCG is part of the Charoen Pokphand (C.P.) Group and operates on a large scale: research & development, multiple international certifications, many brands (SmartHeart, Me-o, IQ, etc.), and export to 25+ countries.

Industry

FMCG

Business Type

Enterprise

Services

SFA & DMS

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Streamlining Sales Operations For Greater Growth And Efficiency

Managing a vast portfolio of pet food brands across multiple markets was becoming complex for Perfect Companion. Their existing systems struggled with real-time visibility, accurate order tracking, and efficient distributor coordination. This led to reporting delays, stock mismatches, and gaps in outlet coverage. By adopting PepUpSales, Perfect Companion gained complete control over field operations, enhanced productivity, and ensured smoother retailer engagement across regions.

The Results of the Perfect Companion Group – PepUpSales Partnership:
  • 01.   72% growth in market penetration through leveraging sales and distribution management.
  • 02.   Enhanced sales team productivity with real-time monitoring and actionable insights.
  • 03.   Eliminated reporting errors by achieving 100% real-time field data sync.
  • 04.   Increase in retailer satisfaction due to accurate order fulfillment.
  • 05.   Enhanced stock visibility by 83%, ensuring smoother restocking and minimized wastage.
Key Highlights Of Our Solution For Perfect Companion
1. Unified Territory & Route Management

Mapped and optimized territory boundaries so field agents and distributors had clear beats and less overlap or gaps.

2. Real-Time Field Activity Monitoring

GPS / check-in tools to capture outlet visits, promotional compliance, product placement & condition, feed back into dashboards for leadership daily.

3. Automated Order & Inventory Syncing

Orders and stock levels updated in near real-time between field, distributor, and central warehouse; alerts on low stock or overstock.

4. Promotion & Retail Compliance Tracking

Visual audit tools + reporting for promotions/outlets to ensure display standards, brands/products, promotion terms are followed, reducing brand risk.

5. Actionable Analytics & Insights

Dashboards showing product performance by region, trend shifts, slow-moving & fast-moving SKUs, enabling PCG to shift strategy faster.

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