Perfect Companion Group (PCG), established in 1989, is Thailand’s leading pet food manufacturer and distributor with a strong global presence across countries including India, Indonesia, Malaysia, the Philippines, and many more. With over three decades of experience, it develops high-quality pet food under globally recognized standards. PCG is part of the Charoen Pokphand (C.P.) Group and operates on a large scale: research & development, multiple international certifications, many brands (SmartHeart, Me-o, IQ, etc.), and export to 25+ countries.
Industry
Business Type
Enterprise
Services
SFA & DMS
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Managing a vast portfolio of pet food brands across multiple markets was becoming complex for Perfect Companion. Their existing systems struggled with real-time visibility, accurate order tracking, and efficient distributor coordination. This led to reporting delays, stock mismatches, and gaps in outlet coverage. By adopting PepUpSales, Perfect Companion gained complete control over field operations, enhanced productivity, and ensured smoother retailer engagement across regions.
Mapped and optimized territory boundaries so field agents and distributors had clear beats and less overlap or gaps.
GPS / check-in tools to capture outlet visits, promotional compliance, product placement & condition, feed back into dashboards for leadership daily.
Orders and stock levels updated in near real-time between field, distributor, and central warehouse; alerts on low stock or overstock.
Visual audit tools + reporting for promotions/outlets to ensure display standards, brands/products, promotion terms are followed, reducing brand risk.
Dashboards showing product performance by region, trend shifts, slow-moving & fast-moving SKUs, enabling PCG to shift strategy faster.
Discover how PepUpSales can help your brand achieve clarity, speed, and efficiency in your field sales operations.