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The industry is heavily dependent on Trade promotion, Stock Availability and Brand Visibility within the market and outlets.
In most of the emerging markets, Brands and Manufacturers are mostly dependent on the Distribution and Field Sales person to push and grow sales along with ATL and BTL activities.
A Mobile Sales Force Automation Solution helps in identifying the ideal Retailers, Realize trends in the Markets to get information about availability and visibility of the product in the market.
PepUpSales - Mobile SFA and Visual Merchandising Solution helps Liquor companies to automate and manage their Sales and Distribution process.
Company can monitor the inventory of the stock available within the market for the products, its placement, swapped products, stock sales and damaged inventory to take quick decision.
The of images captured by the merchandiser along with visibility data can be submitted via app. App supports offline mode and whenever internet connection is available these images gets uploaded on main database giving the brand visibility and visual display data to the company.
Companies invest a huge capital amount of investment in providing and placing assets at different locations within the market and at retail outlet locations. The availability along with the condition of assets can be tracked.
The orders placed by the outlets can be captured using the App which can be accessed be the company and distribution channel to fulfill the stock immediately within the market to avoid out of stock situation and availability to the users and increase sales. This also helps the company to plan and execute the production and distribution in much faster and smoother way.
The real time sales happening within the store or the retail outlet can be tracked using the app. In large modern trade store model where the company gets the sales data much later regarding the sales and stock can now be visible on a real time basis using which they can plan the trade promotions and penetrate within the market in a faster and efficient manner.
Campaigns and activations are marketing strategies and brand promotional activities performed by businesses and organizations for brand visibility. The execution of these Campaign can now be tracked on real time basis by using the system.
Sales and Merchandisers can be assigned with the PJP and Route plan for better field and market coverage with the list of customers to be visited.
The management can view the real time reports regarding the branding, marketing, sales and visits reports for the entire sales operations and merchandising activities along with the user’s geo location-based attendance and visit coverage at different customers and outlets.
Tertiary sales data is a valuable resource for businesses to make informed decisions, optimize their operations, and adapt to changing market conditions. The sales happened to end consumer from the retail outlet can be captured and analysed by the brand and sales team.
Competitor’s Sales and excution data is key for the company to plan its own sales and promotions. Company can analyse what other competitors are doing in the market to plan its own strategy.
Multiple images for Merchandising, Branding, Assets, Visits, Placement and Displays of products and marketing collaterals can be captured and analyzed using the system.
The application allows alerts and reminders in different ways such as email, SMS, Notification, WhatsApp etc to the business for different KPI’s to plan and execute in a much more efficient way.
Companies can plan and execute trade promotions. Brand Managers and Sales team can track the execution for better market penetration.
Brand Managers and Sale Managers can analyze the different branding activities being executed in the market for merchandising, trade promotions, product placement, sales and distribution along with the customers data and the visits.
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