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Trusted by 1000+ CPG Brands Across the Globe

pernod ricard
yokohama
honda
marvel tea
myTvs
rayyan
sheenlac
electral
clear
color mate
godfrey phillips india
first choice
smc
east-man
aludecor
solo
jayshree tea
t marc tanzania
classic polo
amrit
harvest gold
modi naturals
gebi
portronics
lskb
mohammed farhroo
shakti
italasia
ajay pipes
Beauty Garage
Sujata
Teams 24
Oxyrich
pernod ricard
yokohama
honda
marvel tea
myTvs
rayyan
sheenlac
electral
clear
color mate
godfrey phillips india
first choice
smc
east-man
aludecor
solo
jayshree tea
t marc tanzania
classic polo
amrit
harvest gold
modi naturals
gebi
portronics
lskb
mohammed farhroo
shakti
italasia
ajay pipes
Beauty Garage
Sujata
Teams 24
Oxyrich

Unify Liquor Field Operations with Intelligent Sales Force Automation

Smart Outlet Coverage for On-Trade and Off-Trade

  • Design custom Beat Plans / Permanent Journey Plans (PJP) that prioritize high-volume liquor outlets and bars.
  • Schedule store visits based on outlet type, category, and past sales performance.
  • Capture key in-store data like menu listings and availability status.

Merchandising & Brand Visibility Compliance

  • Track visual merchandising with photo-tagged evidence from every outlet visit.
  • Ensure bottle displays, chillers, counters, and signage are placed exactly as planned.
  • Verify compliance with planograms, promotional placements, and shelf share targets.
  • Identify non-compliance in real-time and alert field teams instantly for quick fixes.

Dynamic Asset Tracking

  • Monitor availability and setup of standees, danglers, LED boards, back bar branding, and more.
  • Log physical verification of display units with geo-tagged images.
  • Know which locations are missing POS elements and address them before visibility suffers.

Order Booking with Scheme Visibility

  • Allow reps to take quick orders during on-site visits—especially useful during rush hours.
  • Show live schemes, combo offers, and trade promotions right on the order screen.
  • Track scheme-wise conversions and push high-margin SKUs using visual appeal strategies.

Real-Time Sales Team Performance Tracking

  • See where your field reps are, what outlets they’re visiting, and how much time they’re spending.
  • Review order booking, display verification, and activity summaries in one place.
  • Identify reps who are underperforming or skipping key visibility checkpoints.

Capture Market Intelligence & Competition Insights

  • Use custom surveys to collect data on competitor placements, pricing, and promotions.
  • Get photo proof of rival brands’ shelf presence, chillers, or bar menu positions.
  • Leverage this intelligence to plan stronger visibility campaigns and offers.

Discover How Leading Brands Gain Complete Sales & Distribution Visibility with PepUpSales.

Request a Demo

Why Growing Brands Prefer PepUpSales?

PepUpSales brings together field teams, distributors, retailers, and channel partners on a single platform, helping brands improve execution, increase distribution control, and respond faster to changing market demands.

AI That Drives Smarter Execution

Transform everyday field data into clear, actionable direction for your teams. From real-time scheme visibility and order history to instant distributor alerts and channel partner engagement, PepUpSales helps improve productivity and drive better outcomes at every outlet, without waiting for a Monday morning report.

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Unified Sales & Distribution Ecosystem

Switch from disconnected tools to a platform that connects field sales execution, distributor operations, retail engagement, and channel loyalty. PepUpSales creates a seamless flow of information across your entire route-to-market network, enabling better coordination and faster decision-making at every level.

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Complete Visibility Across Your Market

Get a single, real-time view of field activity, distributor performance, secondary sales, and channel partner engagement. With all critical data in one place, leaders can quickly identify opportunities, address gaps, and make informed decisions with confidence across every market and sales channel.

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Enterprise-Ready Integrations

Integrate effortlessly with your existing ERP, CRM, accounting, and business applications to eliminate data silos and manual synchronization. PepUpSales ensures information flows seamlessly across systems, enabling faster processes, improved accuracy, and a unified view of your sales and distribution operations.

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What Growth Looks Like with PepUpSales Software

Delivering Impact • Powering Sales • Expanding Reach
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What Our Customers Say

Expanded Market Coverage

We needed tools to help our sales team expand outlet coverage efficiently while automating our sales and distribution network. With PepUpSales’ routing and SFA solutions, we’ve significantly increased our coverage over a long-term partnership of nearly a decade. The platform performs reliably even in remote areas with poor connectivity. It has been a great experience working with the PepUpSales team.

Vivek Gautam

CMO, Amrit Foods

Case Study →
amrit food

100% DMS Coverage

With a network of 2000+ distributors across India, our DMS now delivers 100% coverage, giving us complete visibility and powerful data insights to drive nationwide sales. The team and product handled large-scale rollouts, including SAP integration, seamlessly and without major challenges. Kudos to the team for their outstanding performance.

Shailesh kudu

Sr. Manager IT, FDC Pharma

Case Study →
fdc

Trusted Tech Partnership

I’ve seen PepUpSales evolve from a SFA system into a robust, fully integrated platform. The team has built something that covers everything from sales tracking to route optimization to influencer management to loyalty and even our server management, with continuous improvements and a consultative approach.

Vishal Lad

Sr. Manager IT, myTVS

Case Study →
myTVS

End-to-End Digitisation

We wanted to provide one of the best applications to our distributors and sales teams, so we partnered with PepUpSales for end-to-end solutions, including DMS and SFA with deep reporting insights. The PepUpSales team is helpful, sincere, and hardworking, always ready to provide support. We are happy with the overall performance and believe we’ve chosen the right partner.

Jigar Ravaria

Director, Beauty Garage

Case Study →
Beauty Garage

30% Higher Coverage

Ease of use was our top priority, and PepUpSales delivered. We rolled it out across India seamlessly. Our sales team now moves faster, works with greater confidence, and we’ve seen a 30% increase in effective coverage.

Mansur Saiyad

Head HR, Energy Beverages Pvt. Ltd. (Clear Pani)

Case Study →
Clear Pani

End-to-End Digitisation

Before PepUpSales, we tried a few solutions, but none really fit the way our industry works. Either the system was too complex or the support wasn’t reliable. With PepUpSales, things finally clicked. The platform is easy to use, our team adapted quickly, and the support has been consistent whenever we needed it. It’s been a long-term, dependable solution for us.

Gourav Jain

Director, Marvel Tea

Case Study →
Marvel Tea

Retail Execution Excellence

PepUpSales provided us with a strong visual merchandising and retail execution solution. Their multi-industry experience helped bring in best practices that gave our sales and merchandising teams a clear edge in the market. The team has been highly supportive throughout.

Jyoti Sahu

Head Sales Development, Pernod Ricard

Case Study →
Pernod Ricard

Real-Time Sales Visibility

PepUpSales has helped us bring more structure and visibility into our sales operations. Our team now tracks field activities more efficiently, and decision-making has become faster with real-time data. The platform is simple to use, and the support team has been consistently dependable.

Fhirnaz Ahamed

Group Head IT, Rayyan

Case Study →
Rayyan

Greater Sales Control

We were looking for a solution that could bring more clarity and control to our sales operations. With PepUpSales, we now have better visibility into field activities and improved coordination across the team. The platform is easy to use, and the support has been consistent throughout our journey.

Jitin Ajith Kumar

Head of Marketing, Mohammed Fakhroo & Bros

Case Study →
Mohammed Fakhroo & Bros

Channel Growth Partner

PepUpSales has played a key role in strengthening our channel development through reliable service and consistent support. Our sales team now operates more efficiently with an easy-to-use field app, while we have complete visibility across all dealer activities. The team’s support has been exceptional throughout.

Adwait Singh Chaudhari

Head Channel Development, Yokohama

Case Study →
Yokohama

Reach Us At

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Plot No 657, Udyog Vihar Phase 5, Gurgaon, 122016, Delhi NCR, India

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Follow Us At
PepUp Innovations Pvt. Ltd.

Plot No 657, Udyog Vihar Phase 5,
Gurgaon, Delhi NCR,
India - 122016

+91-7042295970

sales@pepupsales.com