/case-study/marvel-tea.php
Marvel Tea
About Marvel Tea

Marvel Tea, one of India’s leading tea manufacturers, has established itself as a household name in the FMCG sector. With a strong presence across the nation, Marvel Tea blends quality, flavor, and innovation to cater to diverse consumer preferences. Their extensive product range and commitment to excellence have made them a trusted brand in the tea industry.

Business Type

Enterprise

Services

SFA

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Streamlining Sales Operations For Greater Growth And Efficiency

Managing an expansive network of distributors, retailers, and field sales representatives was a significant challenge for Marvel Tea. They sought a solution to bring structure, clarity, and real-time visibility to their sales processes. With PepUpSales’ Sales Force Automation (SFA) solution, Marvel Tea not only overcame these challenges but also unlocked new growth opportunities by enhancing operational efficiency and improving distributor engagement.

The implementation of PepUpSales’ SFA solution empowered Marvel Tea to achieve remarkable results, including:
  • 01.   Increased in market coverage by 77% through smarter territory management and efficient route planning.
  • 02.   Improvement in Salesman Efficiency by 82%, ensuring faster fulfillment and improved customer satisfaction.
  • 03.   Achieved 100% Accuracy in Real-Time Sales Tracking, eliminating manual reporting errors.
  • 04.   Improved Field Sales Team Productivity with optimized schedules and automated workflows.
  • 05.   Strengthened Distributor Relations, resulting in increase in repeat orders.
  • 06.   Minimized Stockouts by 71% with better inventory monitoring and timely restocking alerts.
Key Highlights of Our Solution for Marvel Tea
1. Optimized Beat Planning and Route Efficiency

Our solution ensured efficient beat planning for field sales reps, enabling better route optimization. This helped minimize travel time, maximize outlet coverage, and reduce operational costs while boosting productivity.

2. Automated Order Management

With real-time order tracking and automated processing, order fulfillment improved. Distributors could manage inventory better, reducing stockouts and delays. Customers received faster deliveries, enhancing overall satisfaction.

3. Real-Time Field Monitoring

GPS tracking provided complete visibility into field agents’ activities. Managers could monitor sales visits, check-in times, and route adherence. This improved accountability and streamlined sales operations.

4. Offline Capability for Remote Areas

Our offline functionality enabled seamless operations even in no-network zones. Data was auto-synced once connectivity was restored. This ensured continuous productivity without disruption.

5. Actionable Sales Insights

Comprehensive analytics gave Marvel Tea’s managers deep insights into sales performance. Trends, demand patterns, and agent efficiency were easily tracked. These insights helped in making informed business decisions.

6. Distributor and Retailer Engagement

Our solution simplified communication between Marvel Tea and its distributors. Retailers had better stock visibility, leading to improved supply chain efficiency. Stronger relationships translated into higher market reach.

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