Established in 1958, Mohammed Fakhroo & Bros is one of the leading trading and distribution companies in Bahrain and Saudi Arabia. Representing global brands like Philips, Whirlpool, Bosch, and Bayer, the company has built its reputation on quality, reliability, and long-standing partnerships that make it a trusted name across the region.
Industry
Business Type
Enterprise
Services
SFA & Merchanding
Want Similar Results?
Managing multiple product divisions, global brand partnerships, and a widespread distribution network posed unique challenges for Mohammed Fakhroo & Bros. While they had sales management tools in place, they struggled with fragmented visibility, inefficient route coverage, and delays in order-to-inventory alignment. By adopting PepUpSales, they transformed their field sales operations—gaining real-time insights, optimizing field coverage, and ensuring smoother distributor engagement to drive sustained growth.
Our system enabled Fakhrroo and Bros to redesign sales routes for maximum efficiency. Field teams were able to cover more outlets in less time, while managers tracked coverage in real-time.
Automated order capturing and processing gave distributors visibility into stock levels, reducing delays and ensuring consistent product availability at retail points.
GPS-based field tracking provided managers with clear insights into on-ground execution. From daily visit adherence to outlet coverage, accountability increased significantly.
Sales leaders gained access to powerful dashboards, highlighting performance trends, demand fluctuations, and sales team productivity. These insights helped them make faster and smarter decisions.
By bridging the gap between distributors and retailers, PepUpSales ensured better coordination, resulting in improved order frequency and stronger supply chain relationships.
Unlike their previous system, PepUpSales offered a scalable solution that could adapt to the company’s growing distribution needs without disruption.
Discover how PepUpSales can help you achieve similar results for your business