Parle Agro is one of India’s most iconic FMCG giants, home to household names like Frooti, Appy Fizz, and Bailley. With a portfolio spanning multiple categories, a distribution network that reaches millions of outlets, and a brand presence that defines India’s beverage market, Parle Agro has built unmatched scale and consumer trust. Managing such a vast network requires not just reach, but precision — every outlet visit, every distributor interaction, and every promotion has to be executed flawlessly to maintain leadership in a highly competitive space.
Industry
Business Type
Enterprise
Services
SFA & DMS
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Parle Agro had strong systems in place, but with thousands of SKUs moving across diverse markets, they faced challenges in synchronizing sales execution across geographies. Fragmented visibility, delays in stock movement data, and limited insights into on-ground performance often slowed down decision-making. That’s where PepUpSales stepped in — to bring agility, intelligence, and deeper visibility into Parle Agro’s sales and distribution ecosystem.
PepUpSales enabled Bailley’s field teams to maximize outlet coverage with optimized routes and territory designs, ensuring efficiency without compromising on execution.
Through GPS-authenticated reporting and instant data syncing, sales leaders had complete clarity on outlet coverage, secondary sales, and brand presence at any given moment.
Our solution aligned sales orders with real-time distributor inventory, reducing replenishment delays and preventing stock-outs of high-demand SKUs.
PepUpSales acted as a unified platform for Bailley’s distributors and field force, bridging communication gaps and improving order frequency.
From visibility drives to in-store activations, every campaign was tracked with precision, giving brand managers measurable ROI and insights for future planning.
Comprehensive dashboards highlighted competitor activity, outlet-level demand patterns, and sales team productivity, enabling faster, data-backed strategic moves.
Unlike their earlier systems, PepUpSales provided a flexible, scalable platform that evolved seamlessly with Bailley’s growing market and product portfolio.
Discover how PepUpSales can help you achieve similar results for your business.