/case-study/mytvs.php
Eastman
About MY TVS

MY TVS is one of India’s most established automotive service and aftermarket brands, backed by the legacy of the TVS Group. With a nationwide presence and deep roots in the automotive ecosystem, MY TVS works closely with distributors, workshops, retailers, and a large mechanic community to drive consistent service quality and aftermarket performance at scale.

Industry

Automotive

Business Type

Enterprise

Services

SFA | Mechanic Management

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Bringing Structure and Visibility to a Large-Scale Automotive Network

As MY TVS expanded its sales and service footprint, managing field teams, distributors, and a growing mechanic network became increasingly complex. Existing systems worked in isolation, limiting end-to-end visibility and slowing down coordination.

By adopting PepUpSales, MY TVS unified sales execution, distribution operations, and mechanic engagement on a single platform, enabling better control, real-time visibility, and scalable growth.

The Results of the MY TVS – PepUpSales Partnership :
  • 01.   62% improvement in field sales execution efficiency across regions
  • 02.   Successful management of 25,000+ mechanics on a single loyalty and influencer platform
  • 03.   68% improvement in secondary sales visibility
  • 04.   82% improvement in market coverage through optimised field sales visit scheduling
  • 05.   Faster and accurate decision-making cycles enabled by unified dashboards
Key Highlights of Our Solution :
1. Scalable Sales Force Automation

MY TVS leveraged PepUpSales’ SFA platform to standardise daily field activities, including outlet visits, order booking, and performance tracking. Sales managers gained real-time visibility into field execution, enabling better planning and stronger control across territories.

2. Distribution Management System for Channel Alignment

PepUpSales’ DMS helped MY TVS unify distributor orders, inventory visibility, and secondary sales tracking. This ensured smoother coordination between sales teams and distributors while improving accuracy in channel-level data.

3. Loyalty Management for Large-Scale Mechanic Engagement

Managing a mechanic network of over 25,000 participants requires precision and transparency. PepUpSales enabled MY TVS to manage mechanic enrollment, loyalty points, incentives, and engagement activities on a single platform, strengthening relationships while maintaining operational control.

4. Centralised Analytics for Smarter Decisions

With all sales, distribution, and loyalty data flowing into one system, MY TVS gained access to unified dashboards and actionable insights. This helped leadership teams track performance, identify gaps, and respond faster to market dynamics.

5. Reliable Field Operations Across Geographies

PepUpSales’ mobile-first architecture ensured smooth usage for field teams and partners, even in low-connectivity areas. Data synced automatically, ensuring uninterrupted operations and consistent reporting.

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