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Parnod Richard
About Pernod Ricard

As the world's co-leader in wines and spirits with a staggering €8,558 million in consolidated sales, Pernod Ricard is an undisputed leader in the global beverage industry. With a premium portfolio of 240 brands available across 160 countries, they've established themselves as a benchmark for quality and innovation in the spirits industry. In India they have a presence across the entire nation.

Industry

Liquor

Business Type

Enterprise

Services

SFA

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Transforming Manual Tracking into Intelligent Real-Time Based Monitoring

In the dynamic world of premium spirits, where brand presence can make or break market success, Pernod Ricard faced a critical turning point. Managing hundreds of premium brands across countless retail locations demanded more than traditional methods could deliver. The company needed a revolutionary solution to transform how they track and enhance their brand presence - one that would redefine market intelligence in the beverage industry.

The Result of the Pernod Ricard-PepUpSales Partnership led to a solution that delivered:
  • 01.   72% Increase in Brand Visibility with Authentic Reports
  • 02.   Reduction in Resource Allocation Time Across Markets
  • 03.   100% Accuracy in Tracking Field Agent Activities with GPS-Based Solutions
  • 04.   Real-Time Insights Empowered Brand Managers to Make Faster Decisions
  • 05.   68% Increase in Visibility and Reduction in Damaged Inventory
  • 06.   Enhanced Field Team Productivity Through Strategized Visit Plans
Key Highlights of Our Solution
1. Enhanced Coverage

Our solution enabled seamless tracking and monitoring of field activities across multiple locations, ensuring a wider reach and better market penetration. Field agents could efficiently report store-level insights, helping brands gain complete visibility into retail execution.

2. Real-Time Brand Visibility Tracking

By leveraging GPS-enabled photo submissions, the solution provided real-time insights into brand visibility at retail stores, eliminating manual errors and ensuring authenticity.

3. Enhanced Field Operations Efficiency

The solution optimized field agents’ schedules with strategically planned routes and tours, minimizing downtime and maximizing productivity.

4. Offline Accessibility for Remote Areas

The app allowed agents to operate in areas with limited internet connectivity by supporting offline report uploads, which synced automatically when the network became available.

5. Comprehensive Market Intelligence

Detailed competitor analysis, price tracking, and inventory monitoring empowered brand managers to make data-driven decisions swiftly.

6. Performance Analytics and Rewards

The platform’s reporting tools offered detailed performance insights, helping managers identify top-performing agents and strategize for continuous improvement.

7. Campaigns and Promotional Activities Tracking

The solution facilitated the execution and monitoring of marketing campaigns, in-store activations, and promotional events. This ensured better compliance, real-time reporting on campaign performance, and data-driven decision-making for future strategies.