As the world's co-leader in wines and spirits with a staggering €8,558 million in consolidated sales, Pernod Ricard is an undisputed leader in the global beverage industry. With a premium portfolio of 240 brands available across 160 countries, they've established themselves as a benchmark for quality and innovation in the spirits industry. In India they have a presence across the entire nation.
Industry
Business Type
Enterprise
Services
SFA
Want Similar Results?
In the dynamic world of premium spirits, where brand presence can make or break market success, Pernod Ricard faced a critical turning point. Managing hundreds of premium brands across countless retail locations demanded more than traditional methods could deliver. The company needed a revolutionary solution to transform how they track and enhance their brand presence - one that would redefine market intelligence in the beverage industry.
Our solution enabled seamless tracking and monitoring of field activities across multiple locations, ensuring a wider reach and better market penetration. Field agents could efficiently report store-level insights, helping brands gain complete visibility into retail execution.
By leveraging GPS-enabled photo submissions, the solution provided real-time insights into brand visibility at retail stores, eliminating manual errors and ensuring authenticity.
The solution optimized field agents’ schedules with strategically planned routes and tours, minimizing downtime and maximizing productivity.
The app allowed agents to operate in areas with limited internet connectivity by supporting offline report uploads, which synced automatically when the network became available.
Detailed competitor analysis, price tracking, and inventory monitoring empowered brand managers to make data-driven decisions swiftly.
The platform’s reporting tools offered detailed performance insights, helping managers identify top-performing agents and strategize for continuous improvement.
The solution facilitated the execution and monitoring of marketing campaigns, in-store activations, and promotional events. This ensured better compliance, real-time reporting on campaign performance, and data-driven decision-making for future strategies.