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The Pernod Ricard Story

Pernod Ricard is the world's co-leader in wines and spirits with consolidated sales of € 8,558 million. Pernod Ricard is the fastest growing multinational beverage liquor company in India with a business spanning the entire length and breadth of the country delivering quality products to its discerning consumers. Pernod Ricard is a convivial, responsible and successful global wine and spirits group with. the most comprehensive portfolios of the industry with 240 premium brands available in over 160 countries.

Challenges to Pernod Ricard Growth
  • Manual Tracking System: The Traditional manual tracking system was used to fetch the data pertaining to their brand visibility in the stores. This has some obvious shortcomings.
  • Credibility: They weren't completely sure that the assigned agent had actually been to the store. There were high possibilities of default or sending some other person at his/her place.
  • Real-Time Tracking: No method of real time tracking and executing of branding strategy.
  • Authenticity: Even if they were sending their entrusted agent to capture the pictures of the products line in the stores, they were still not sure whether they have clicked the pictures or just got them uploaded via the internet OR local phone gallery since they were getting repeated images most of the time.
  • Objectives: The goal was to effectively allocate resources within the portfolio based on priorities and the opportunities aroused in each market.
How did PepUpSales resolve Pernod Ricard?

PepUpSales helped them solve the above issues and make the correct brand audit reports on a real-time basis. PepUpSales studied thoroughly through the problems and objectives. After that, they created a unique suite of Mobile application for the marketing team to upload the reports for keeping a track on it’s brand’s visibility index.

  • Brand Visibility Reports: The report comprising of images, visibility data can be submitted via app. App supports offline mode and whenever internet connection is available these reports will be uploaded on main database.
  • Reliable off- and on-premise Market Intelligence: The app empowered them with real-time photo-evidence displays, marketing collateral's placement, competitor analysis, price tracking, inventory capture and new POSM.
  • Real-Time Tracking: The brand manager can receive merchandising reports when the agents submit it. Also, he/she can view excel and custom reports for any agent, region, date range and attendance in the report interface.
  • Authentic Reports: The Merchandising application helps them track the time, GPS coordinates of the retail store where pictures are taken. These pictures are strictly uploaded from the camera itself and application’s functionality discards any direct upload from the mobile gallery or internet. This is done to ensure that the hired agent submits authentic reports only.
  • Stock Reports: The real-time reports include monitoring of marketing collateral's (like : danglers, Posters, banners, Led and glow sign boards etc.) placement, swapped products, stock sales and damaged inventory etc which are sent to brand managers to take quick decision.
  • Field Agent Location Tracking: The in-store and travel time duration of the field agent is captured through the app. There is always a communication medium available for the field agent to follow up with executives.
  • Strategize Visit: A well strategize tour plan is sent to the field executives to optimize the time and route schedules.
  • Performance Analytics: A complete report of target achieved per executives is prepared by the Brand manager to make effective operational strategies and also reward the assessment.
  • Customer Services (Technical Support): Our customer services helped our clients with all the technical aspect of the report pertaining to Merchandising, stocks, market intelligence etc.
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