/case-study/eastman.php
Eastman
About Eastman Auto & Power Limited

Eastman Auto & Power Limited is a globally recognised energy solutions brand with a strong footprint across automotive batteries, inverter batteries, solar solutions, and industrial power products. With operations spread across India and international markets, Eastman manages a vast network of distributors, dealers, and field sales teams.

Business Type

Enterprise

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Services

SFA | DMS | WMS | Warranty

Integration

SAP | Tally

Strengthening Sales and Distribution Operations at Scale

Eastman was already using digital tools to support its sales and distribution operations. However, with rapid expansion across regions and product categories, visibility across field execution and distributor performance became fragmented.

The business needed a unified platform to align field sales teams with dealers and distributors, improve secondary sales visibility, and implement Warranty and Warehouse Management System to bring consistency to execution without disrupting existing processes. PepUpSales Retail Intelligence technology platform was implemented to streamline sales operations, strengthen distribution control, and enable data-driven decision-making across regions.

The Results of the Eastman Auto & Power – PepUpSales Partnership :
  • 01.   85% improvement in field sales execution efficiency
  • 02.   60% faster distributor order processing and reporting cycles
  • 03.   Better coordination between sales teams and distribution partners
  • 04.   78% improvement in secondary sales visibility across regions
  • 05.   Faster, insight-led decision-making at regional and national levels
Key Highlights of Our Solution :
1. Sales Force Automation for Structured Field Execution

PepUpSales enabled Eastman to standardise field sales activities, track visits and orders, and monitor execution in real time, ensuring consistency across regions and teams.

2. Distributor and Dealer Management on a Unified Platform

All distributor and dealer operations, including order flow and secondary sales data, were consolidated into a single system, improving coordination and operational transparency.

3. Secondary Sales Visibility Across Markets

PepUpSales provided clear visibility into secondary sales movement across regions, helping Eastman track market performance more accurately and respond faster to demand patterns.

4. Warehouse Management System for Stock Control

The WMS module helped Eastman manage stock movement across warehouses with better accuracy, improving inventory visibility and reducing operational gaps.

5. Warranty Management for After-Sales Control

PepUpSales enabled structured tracking of warranty registrations and claims, helping Eastman maintain better control over post-sale operations and partner accountability.

6. Centralised Sales Intelligence and Reporting

With unified dashboards and real-time reports, leadership teams gained actionable insights into sales performance, distributor activity, and regional execution.

7. Seamless Integration with Existing Systems

PepUpSales integrated smoothly with Eastman’s existing SAP and Tally systems, ensuring data continuity without disrupting established financial and operational workflows.

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