With over 60 years of excellence, Italasia is one of the largest and most respected distributors of premium wines, spirits, and F&B solutions in Southeast Asia. Headquartered in Thailand, the company represents a world-class portfolio of international brands and caters to diverse channels including hotels, restaurants, modern trade, travel retail, and luxury outlets.
Industry
Business Type
Enterprise
Services
SFA & DMS
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In the dynamic world of premium alcobev, Italasia faced the challenge of managing an extensive product portfolio across diverse outlets — from retail to HORECA. Manual reporting and delayed insights created blind spots, making it difficult to track brand compliance, monitor activations, and respond quickly to market needs. Italasia needed a solution to bring speed, visibility, and accuracy into their field operations.
We deployed field agents with mobile tools to capture geotagged photos of shelf-displays, ensuring that premium wine & spirit brands were visible as per planograms in both retail and HORECA outlets.
Alerts on missing displays, non-compliant setups, or out-of-stock situations raised within hours, rather than waiting for end-of-week manual checks.
Optimized agent schedules & routes reduced overlapping visits; better planning meant more store visits per day with less travel time & cost.
Where connectivity was poor (smaller towns or remote outlets), agents could still capture data offline; once connected, data synced to the system without data loss.
Analyzing competitor shelf presence, pricing, and customer feedback allowed Italasia to adjust SKUs mix, promotional offers, and channel focus dynamically.
Agents and regional teams had clear KPIs (compliance, display quality, speed of issue-resolution). Top performers were identified monthly and incentivized, which boosted morale and consistency.
Promotional displays, tasting tables, launch events etc. were tracked live. If a campaign wasn’t being executed correctly, corrective action could be triggered swiftly.
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