/case-study/sheenlac-paints.php
Sheenlac Paints
About Sheenlac Paints

Sheenlac Paints, a renowned name in the Indian paints industry, specializes in wood coatings and decorative paints. With a diverse product portfolio, Sheenlac has established itself as a trusted brand for contractors, retailers, and consumers across India.

Industry

Paints

Business Type

Enterprise

Services

SFA & DMS

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Transforming Field Sales with Enhanced Visibility and Planning

Sheenlac Paints was facing challenges with limited visibility into field sales operations. Manual processes led to delays in stock replenishment, reduced field agent productivity, and poor market coverage. By partnering with PepUpSales, Sheenlac implemented an intelligent solution that addressed these inefficiencies and streamlined their sales processes.

The Results of the Sheenlac Paints-PepUpSales Partnership:
  • 01.   73% increase in retailer satisfaction through timely stock delivery.
  • 02.   Enhanced decision-making through detailed performance analytics.
  • 03.   56% reduction in order processing time.
  • 04.   Improved agent productivity with 100% adherence to planned schedules.
  • 05.   Real-time visibility into field operations for managers.
Key Highlights of Our Solution:
1. Custom Field Operations App

A powerful mobile app designed to simplify field sales processes. Retailer orders and stock replenishments were managed efficiently. This boosted operational effectiveness.

2. Photo-Based Store Visibility

Field agents could capture in-store stock images. This ensured accurate tracking of stock placement. It improved brand presence monitoring.

3. Competitor Price Tracking

Agents could track competitor prices in real-time. This provided valuable market insights. Pricing strategies could be adjusted for a competitive edge.

4. Retailer-Specific Promotions

Custom promotions helped engage retailers more effectively. Personalized discounts and schemes boosted sales. This increased brand loyalty and retailer satisfaction.

5. Advanced Schedule Optimization

The system dynamically optimized agent visit schedules. Unproductive time was minimized, and efficiency improved. This resulted in better sales coverage.

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