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Clear Pani
About Monika Alcobev

Monika Alcobev is one of India’s fastest-growing importers and distributors of premium wines, spirits, and liqueurs. With a carefully curated portfolio of over 100+ global brands and 200+ SKUs, the company has built a strong presence across India and neighboring markets. By combining world-class experience with deep local market knowledge, Monika Alcobev is redefining how premium alcobev brands reach consumers in the Indian Subcontinent.

Industry

Liquor

Business Type

Enterprise

Services

SFA & Visual Merchandising

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Transforming Complex Distribution Into Smart Field Execution

Managing a portfolio of luxury brands across diverse geographies is no small task. From ensuring regulatory compliance to maintaining visibility in retail, modern trade, and HORECA channels, Monika Alcobev needed a solution that could streamline its field operations. Traditional manual tracking methods couldn’t provide the speed, accuracy, or real-time intelligence required to drive growth in such a competitive industry.

The Result of the Monika Alcobev–PepUpSales Partnership delivered:
  • 01.   70% Increase in On-Shelf Brand Visibility
  • 02.   100% GPS-Authenticated Field Reports with Zero Manual Errors
  • 03.   Faster Decision-Making with Real-Time Retail Insights.
  • 04.   85% Reduction in Stock-Outs Across Key Markets
  • 05.   Enhanced Productivity of Field Teams Through Route Optimization
  • 06.   Improved ROI from Campaigns and In-Store Activations
Key Highlights of Our Solution
1. Enhanced Coverage

Our solution enabled seamless tracking and monitoring of field activities across multiple states, giving Monika Alcobev complete visibility of its premium brands in retail, HORECA, and modern trade outlets.

2. Real-Time Brand Visibility Tracking

Through GPS-enabled photo capture, every brand placement was authenticated in real time, ensuring 100% compliance and eliminating manual reporting delays.

3. Optimized Field Operations

Strategically designed routes and visit plans helped Monika Alcobev’s teams maximize coverage while reducing operational costs.

4. Offline Accessibility for Remote Areas

The solution worked even in low-connectivity zones by enabling offline reporting, which synced automatically when back online.

5. Comprehensive Market Intelligence

Detailed analytics on competitor pricing, inventory levels, and channel performance empowered brand managers to take quick, data-driven actions.

6. Performance Analytics and Rewards

Advanced reporting identified top-performing agents and helped management design reward structures to boost motivation and overall productivity.

7. Campaign and Promotion Tracking

The platform tracked in-store promotions, activations, and brand campaigns, giving Monika Alcobev real-time performance data and actionable insights to refine future strategies.

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