Monika Alcobev is one of India’s fastest-growing importers and distributors of premium wines, spirits, and liqueurs. With a carefully curated portfolio of over 100+ global brands and 200+ SKUs, the company has built a strong presence across India and neighboring markets. By combining world-class experience with deep local market knowledge, Monika Alcobev is redefining how premium alcobev brands reach consumers in the Indian Subcontinent.
Industry
Business Type
Enterprise
Services
SFA & Visual Merchandising
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Managing a portfolio of luxury brands across diverse geographies is no small task. From ensuring regulatory compliance to maintaining visibility in retail, modern trade, and HORECA channels, Monika Alcobev needed a solution that could streamline its field operations. Traditional manual tracking methods couldn’t provide the speed, accuracy, or real-time intelligence required to drive growth in such a competitive industry.
Our solution enabled seamless tracking and monitoring of field activities across multiple states, giving Monika Alcobev complete visibility of its premium brands in retail, HORECA, and modern trade outlets.
Through GPS-enabled photo capture, every brand placement was authenticated in real time, ensuring 100% compliance and eliminating manual reporting delays.
Strategically designed routes and visit plans helped Monika Alcobev’s teams maximize coverage while reducing operational costs.
The solution worked even in low-connectivity zones by enabling offline reporting, which synced automatically when back online.
Detailed analytics on competitor pricing, inventory levels, and channel performance empowered brand managers to take quick, data-driven actions.
Advanced reporting identified top-performing agents and helped management design reward structures to boost motivation and overall productivity.
The platform tracked in-store promotions, activations, and brand campaigns, giving Monika Alcobev real-time performance data and actionable insights to refine future strategies.
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